
British photographer Matt Stuart has been photographing the streets of London for over 20 years. This has given him a unique ability for identifying situations in fractions of a second and perfectly capturing their essence in pictures. It is, therefore, not surprising that he is counted among the most prominent representatives of his genre: contemporary street photography.
Matt Stuart was one of the first photographers to be given the chance to test the M10 – in Brussels. The resulting images were as beautiful and diverse as the city itself: curiosities and exciting snippets of everyday life – all captured by Matt Stuart in perfect little masterpieces. The camera felt familiar and ideal from the first moment on: ‘The M10 feels exactly like an analog Leica. Small and discreet – for me, it’s perfect. It’s like meeting up with an old friend again.

Italian photographer Fulvio Bugani (*1974) has travelled to Cuba many times since his first visit in 2009. When he was commissioned to test the M10, he returned to the Caribbean island, which has in the meantime become his home away from home.
"The pictures I just captured with the M10 are part of a long-term project that began as a documentation of Cuban lifestyle. In the course of time, it has developed to become a personal exploration of the current situation of the country with the aim of gaining a better understanding of all facets of the current circumstances," says Fulvio Bugani, summarising his work in Cuba.

William Daniels draws a predominantly melancholy picture of Romania, as seen through his eyes on a round trip through the country with the Leica M10 and Summilux-M 35 and 50 mm f/1.4 ASPH. lenses. From Bucharest to Constanta on the Black Sea coast, to Cluj-Napoca in the North of the country and on to rural Rosia Montana.
The French photographer also immersed himself in the vibrant nightlife of the Romanian capital city to make the most use of the M10's extended ISO range. In Bucharest, it was the loneliness of a solitary nightclub guest bathed in blue light that caught his eye. As always, it was a special light or a certain cast of shadow that captured his interest.
Leica M10
Discover uncompromising passion for quality.
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As slimly built as an analog M
Many photographers appreciate the dimensions of analog M-Camera models for their perfect ergonomics and their fit in the hands. The Leica M10 marks the return to precisely these dimensions.
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ISO setting dial
The ISO setting dial allows photographers to easily set one of the most important parameters for any particular situation – even when the camera is switched off.
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Extended ISO range
Thanks to the new sensor design of the Leica M10, the ISO sensitivity range has now been extended to enable exposures between ISO 100 and ISO 50,000.
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Leaner operating concept
The focus has been set on the functions essential for photography: The back of the camera features only three buttons: Review, Live-View and Menu.
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The improved viewfinder lets you see more
To improve the view of the subject, the field of view has been enlarged by 30% and the magnification factor has been increased to 0.73x. In addition to this, the eye-relief distance has also been significantly increased.
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Fast continuous shooting
Thanks to a 2 GB buffer memory and sequential shooting at up to five frames per second, photographers will never again miss the decisive moment.