Leica Classic Store: Vintage products, expertly serviced
Leica has launched an exciting new enterprise: the Leica Classic Store enables customers to buy and sell vintage and second-hand Leica products, all while benefitting from the on-site services provided by Leica Customer Care. Leica already proved its dedication to the vintage market when the company took over the auction trade in Vienna. The Classic Store now represents a further step in this direction. Leica photographers in search of cameras and lenses from any era now have access to a safe and regulated trading platform. At the same time, the Classic Store illustrates the remarkable longevity of Leica products – once again confirming that they are an excellent, value-retaining investment. The product range spans from vintage items from the era of analogue photography (which currently enjoys a renaissance, especially among the younger generation), to modern digital system cameras. The ability to choose from vetted second-hand products also makes it easier for those who are new to the fascinating world of Leica photography.
The first Leica Classic Store has been open since early October at the Leica Camera headquarters in Wetzlar, Germany (Am Leitz-Park 5, 35578 Wetzlar). One of its distinguishing features is the glass-fronted Customer Care workshop, which has been integrated into the store premises. Experts are on site to examine and service the products offered in-store, or brought in by prospective sellers. In the case of digital cameras, for example, they might carry out a sensor cleaning in the customer’s presence. Certificates provide a record of all services and repairs. For the customer, this competent service and direct affiliation with the manufacturer represents a great advantage.
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The first Leica Classic Store in Wetzlar is intended to be followed by many more worldwide – in the form of stand-alone shops, or dedicated spaces within existing Leica Stores.
Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.