In the course of its internationalization and transformation strategy for further growth, Leica has restructured its retail division. Subdivided into the areas in Retail Store Data Management, Retail Design, PoS Marketing, Leica Store Management, and the Leica Akademie, the future will see this division operating within a clear multichannel concept alongside strong Retail Store activities. Both approaches will be brought together under the newly established position of Global Retail Director, for which the company has been able to recruit trade marketing and consumer electronics expert Frank Offermanns. He will assume this position with immediate effect and report to Oliver Kaltner, who is a member of the board at Leica Camera AG and responsible for the areas Marketing, Sales and Retail.
Frank Offermanns (50) has many years of in-depth expertise in trade marketing, PoS marketing, and store and partner management under his belt thanks to his work in various executive functions in the imaging and consumer electronics industries. For the past seven years, Frank Offermanns held the position of Trade Marketing Manager at Canon Deutschland GmbH. Among his successes in this function were the successful realization and implementation of an integrated trade marketing concept and PoS measures and concepts for the Canon Academy. In addition to this, he also developed and launched a number of planning, monitoring, and analytic tools for trade marketing activities. Prior to this, Frank Offermanns occupied top positions in trade marketing and product management at Sony Deutschland GmbH and LG Electronic Deutschland GmbH.
Oliver Kaltner, member of the board with responsibility for Marketing, Sales, and Retail at Leica Camera AG: “I am particularly pleased that we have been able to get an established retail and photographic specialist like Frank Offermanns on board as Global Retail Director at Leica Camera AG. Throughout his professional career, he has achieved quite remarkable results, and has successfully aligned partners’ sales outlets and his employers’ own stores to meet the contemporary and digital needs of consumers.”
Frank Offermanns, Global Retail Director at Leica Camera AG: “With its long and glorious heritage, premium products, and a network of outstanding sales outlets, the Leica brand is the ideal base for ongoing positive growth in a difficult market segment. We intend to offer our customers the full range of options provided by modern retailing and transform the brand, its products, and solutions into an unforgettable digital experience.”