06/24/2010

Starting on June 30, 2010, Leica will donate .50 Euro to the UK based Association for International Cancer Research (AICR) for every new follower to Leica's Twitter account http://www.twitter.com/leica_camera. Leica will donate an extra 1,000 Euros to AICR upon reaching 10,000 followers by July 9,2010. The charity project for the benefit of international cancer research is part of an initiative that was launched by Leica enthusiast photographers who met on the independent International Leica User Forum site (http://www.l-camera-forum.com).

Cornerstone of the project is the Leica User Forum Charity Book 2010, which is available through the online publishing company Blurb (http://www.tinyurl.com/LUFBOOK2010). The book is 172 pages long and offers a broad variety of images made by 101 Leica Forum members. A significant donation from the participating photographers as well as 6 Euros of the 95 Euros sales price will benefit the AICR. More than 9,000 Euros have already been raised.

Leica Forum member Bill Palmer, who came up with the photo book idea, said: "We simply wanted to showcase the talent of the photographers on the forum, whilst simultaneously raising money for a good cause. The response was overwhelming, both in the number and quality of images submitted from contributors worldwide."

Detailed information on the fund raising campaign and the photo book, including news, interviews and photos will be posted on the Leica Camera Blog
http://blog.leica-camera.com

Also see:
http://www.facebook.com/LeicaCamera