The birth of 35 mm leica photography and the myth of the brand Leica.
Leica is celebrating the centenary year 2014
The year 1914 saw the birth of 35 mm leica photography as we know it today. Oskar Barnack made the Leitz Camera, the very first Leica, 100 years ago. And now, in 2014, Leica Camera AG is celebrating the centenary year of this occasion with numerous events, exhibitions and exciting new products. The slogan for this centennial celebration is ‘100 years of Leica photography'. Another highlight is the relocation of Leica Camera to the new, ultra-modern factory and administrative complex in the Leitz Park in Wetzlar, which will be officially opened in May 2014.