Digital technology ‘Made in Germany’ meets art: The LEICA X ‘Edition Moncler’ special limited edition
In collaboration with Moncler, Leica Camera AG, Wetzlar, presents a special limited edition: the Leica X ‘Edition Moncler’. Reflecting the common values of both brands – high end quality and technicality – the Leica X ‘Edition Moncler’ unites aesthetic and technology to create an unmistakeable appeal. Finished with a premium leather trim in a three-colour scheme of blue, white and red, as an homage to the French origins of Moncler, this silver version of the Leica X is an eye-catching must-have for conscious and lovers of both photography and style.
The Leica X ‘Edition Moncler’ is strictly limited to only 1,500 examples for the entire global market. In addition to the camera, the set also includes a case. Designed in typical Moncler way, the padded white pouch refers to the down jackets that made the brand world-famous. It comes complete with a matching camera strap in genuine leather bearing the inscription Leica & Moncler to highlight the collaboration between the two brands. The Leica X ‘Edition Moncler’ will be available from Leica Stores and Boutiques, as well as Moncler flagship stores, from October 2014.
This special-edition camera was first unveiled at the exclusive opening of Monuments, an exhibition by Fabien Baron, Leica and Moncler hosted at Sotheby’s on the 14th October 2014 in London, during Frieze Art. The photographic project by French- AmericanCreative Director also reflects the collaboration between Moncler and Leica Camera AG. Baron’s photographs, captured with the Leica S medium-format camera system, show the spectacular ice and snow-bedecked landscapes of Greenland and express the fascination of nature with which Moncler is also so deeply involved.
The technical specifications of the Leica X ‘Edition Moncler’ are identical to those of the standard production model of the new Leica X camera. The camera features a professional APS-C-format CMOS sensor with over 16.5 megapixels (effective 16.2 megapixels) that, in combination with its fast Leica Summilux 23 mm f/1.7 ASPH. lens, provides enormous creative freedom and guarantees exceptionally brilliant pictures. It also offers a wide range of camera functions, an intuitively simple handling concept and the iconic, premium attributes of Leica product design. The Leica X thus unites everything that defines the art of photography: the joy of seeing unforgettable moments in a particularly personal way.
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. Moncler manufactures and directly distributes the Moncler clothing and accessories collections Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant through its boutiques and in exclusive international department stores and multi-brand outlets.
About Leica Camera
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in Australia, China, France, Italy, Japan, Switzerland, Singapore, South Korea, UK and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.